If you’re not active on social media, you might want to rethink. Social media has become an invaluable marketing tool for communicating and promoting messages on behalf of clients as well as any organizations you represent. Place yourself in the mindset of a client or prospective employer. Who would you prefer to hire – an individual who has established a positive online brand image or an individual who seems to have no online presence, or worse, a negative online presence? In any given case, you might even want to start considering the idea of blogging while studying to get started on your digital footprint and be 10 steps ahead of your peer.
